# Consumer Deception

Slippery Slope: Why Trademark Scandals and Sinking Sales Are Choking China’s Instant Noodle Giant

Jinmailang, a major player in China’s instant noodle industry, is facing a dual crisis of deceptive trademark claims and a nearly 30% drop in annual revenue. As competitors like BaiXiang seize market share, Jinmailang’s reliance on misleading volume claims has triggered legal scrutiny and consumer backlash, threatening its long-stalled IPO plans.