# Consumer Technology

The Great European Chill: How Midea’s ‘PortaSplit’ Cracked the Continent’s Toughest Market

Record-breaking European heatwaves have triggered a massive surge in demand for Midea's PortaSplit air conditioners, which solve the continent's unique installation barriers. This technological success has propelled Chinese brands to a 41% market share in Europe, significantly boosting export figures and stock valuations.