# Consumer Trust

The Cost of Credibility: Dong Yuhui and the Fallacy of ‘Australian’ Supplements

A scandal involving 'fake' Australian supplement brand Ausupreme has targeted superstar livestreamer Dong Yuhui, testing his reputation for integrity. The case highlights the persistent 'fake foreign brand' tactic in China and suggests that top influencers must now act as de facto quality regulators to maintain consumer trust.