# Consumer%20Rights
Latest news and articles about Consumer%20Rights
Total: 39 articles found
Logitech’s 'Dog' Faux Pas: When Meme Marketing Turns into Brand Arrogance
Logitech China is facing a severe backlash after a marketing video insulted price-sensitive consumers, revealing deep-seated issues in its third-party management and corporate ethics. The incident highlights the dangers of 'outsourcing' brand values to local operators who prioritize viral engagement over consumer respect.
Logitech’s China Blunder: Swiss Peripherals Giant Scrambles to Calm Consumers After Insulting Ad
Logitech China issued a formal apology after an outsourced marketing agency posted a video insulting consumers, a move that threatens to derail the brand's recent recovery in its second-largest global market.
Hollowing Out the Alpha: The Financialization and Decay of a Chinese Fashion Icon
Once China's dominant menswear brand, Septwolves is facing a crisis of confidence as it pivots from manufacturing to stock market speculation. With 74% of profits coming from investments and R&D spending in freefall, the company's core apparel business is struggling with high return rates and declining store counts.