# D19 SUV

Scale Over Profit: Leapmotor’s ‘Survival First’ Strategy as Price Wars Consume China’s Premium SUV Segment

Leapmotor has launched its flagship D19 SUV at a disruptive price point of 21.98 million RMB, emphasizing a 'scale over profit' strategy to ensure survival in China's saturated EV market. The move highlights the company's reliance on vertical integration and aggressive cost-cutting to compete with an expected 40 new flagship models entering the segment by 2026.