# Diageo
Latest news and articles about Diageo
Total: 2 articles found
Liquid Assets: Swellfun Prioritizes Channel Health Over Expansion in China’s Shifting Baijiu Market
Swellfun has announced a strategic pivot toward channel health and inventory management to navigate China's cooling baijiu market. By focusing on terminal sales and structural optimization over volume growth, the company aims to build a more resilient distribution model amidst industry-wide adjustments.
China’s Baijiu Slowdown Hits Shuijingfang Hard — A Sign of Broader Pain for Premium Spirits
Shuijingfang reported a 71% drop in 2025 net profit amid plunging revenue and industrywide headwinds, missing market forecasts and recording its weakest profit since 2018. The company's majority owner, Diageo, is under pressure from weak Chinese demand and has been linked to possible asset sales, while the broader baijiu sector confronts shifting consumption patterns and new anti‑waste rules that curb traditional drinking occasions.