# Distribution Strategy

The Hangover Crisis: China’s Soda Giant Struggles to Leave the Banquet Table

Mingren Soda Water is facing a strategic crossroads as its core market—the Chinese banquet and alcohol scene—experiences a significant decline. Despite dominating the 'alcohol companion' niche for years, the company's over-reliance on liquor channels and its failure to modernize its brand image are stifling its growth in the broader beverage industry.