# Dong Junyi

Once a Poster Child of China’s Casual Dining Boom, Xibei Scrambles to Stem Losses as Founder Recedes from Spotlight

Xibei, a major Chinese casual‑dining chain, has closed roughly 30% of its outlets and reported losses exceeding RMB 600 million since September 2025. Founder Jia Guolong has retreated from the CEO role while the company pursues emergency fundraising from personal contacts and implements sharp cost cuts and workforce reductions to stabilise cash flow.