# Duan Yaohui

Corporate Penance in the Age of Outrage: OPPO Demotes Top Brass Following Marketing Fiasco

OPPO has implemented severe internal punishments, including the two-level demotion of its China region head, following a controversial Mother's Day ad that sparked public outrage. The campaign was widely criticized for using inappropriate fan-culture language that was seen as insulting to traditional family values and marital ethics.