# EV marketing

Xiaomi’s SU7 Ultra Drives Into Gran Turismo 7 — China’s EVs Enter the Global Racing Stage

Xiaomi will add its SU7 Ultra to Gran Turismo 7 on January 29, the first Chinese-brand car to appear in the GT series. The move is a strategic play to build international brand recognition, leverage gaming audiences, and position Xiaomi’s EVs as serious contenders in performance and design.