# EV sales

China’s Auto Rise Goes Global: BYD Targets Korea as Europe’s Old Guard Holds Ground

BYD is stepping up its overseas offensive with plans to launch at least three models in South Korea and a target of over 10,000 sales, reflecting a broader trend of Chinese automakers expanding globally. Despite rising volumes and strong EV adoption, China’s auto industry faces thin profit margins and intensifying competition from established international groups such as Stellantis.