# Emotional Consumption

The $1,200 Toy Box: Pop Mart’s Move into Home Appliances Sparks Pre-Sale Resale Frenzy

Chinese toy giant Pop Mart is launching a limited-edition LABUBU-themed refrigerator that has seen secondary market prices surge by 60% before its official release. The frenzy highlights a shift in Chinese consumer trends where brand IP and emotional value take precedence over functional utility in household appliances.