# Emotional Value
Latest news and articles about Emotional Value
Total: 2 articles found
The Great Wallet Pivot: China’s Consumers Aren't Closing Their Purses—They’re Changing Targets
Contrary to the 'consumption downgrade' narrative, Chinese consumers are pivoting from traditional big-ticket goods like cars and real estate toward services and 'emotional' spending. This structural shift, led by Gen Z and the 240-billion-yuan 'Gu-zi' economy, marks a transition from material accumulation to experiential and identity-driven value.
The Price of Cyber-Intimacy: China’s ‘Old Man’ Scams and the Commodification of Loneliness
The 'Beng Laotou' phenomenon in China involves young scammers soliciting small 'milk tea' payments from middle-aged men in exchange for virtual attention. Driven by a crisis of loneliness and emotional alienation, this trend has evolved into a industrialized gray market that monetizes the psychological voids of modern urban life.