# Employee Influencers
Latest news and articles about Employee Influencers
Total: 2 articles found
Clean Sweep: Dreame CEO Launches Mass Litigation and 'Total War' PR Strategy
Dreame CEO Yu Hao has launched a massive legal campaign against 168 social media accounts for alleged defamation while simultaneously mandating that all employees act as daily social media influencers. This 'Total War' approach to PR includes lawsuits against former employees for leaks and high-stakes bonuses for staff who achieve viral status on platforms like Douyin.
Dreame Technology’s Digital Army: Why a Chinese Tech CEO is Mandating Social Media Stardom for All Staff
Dreame Technology CEO Yu Hao has mandated that all employees create three daily social media videos to promote the company’s tech, offering large bonuses for those who reach 100,000 followers. This follows Yu’s own admission that his personal social media presence has become a liability to the brand's reputation.