# Export Strategy

The Post-Subsidy Pivot: BYD Bets on Premium Pure Electrics to Secure Global Dominance

BYD has unveiled its new flagship "Da Tang" SUV at the 2026 Beijing Auto Show, signaling a shift toward high-end pure electric models. Despite a soft start to the year due to subsidy changes, the company is targeting 1.5 million exports and predicts the near-total obsolescence of internal combustion engines.