# Family Succession

From Rags to Riches to Reform: The Succession Crisis at Youngor

Li Hanqiong has officially succeeded her father, Li Rucheng, as the head of Youngor, marking a pivotal generational shift for the 34-billion-yuan Chinese conglomerate. The new leadership is pivoting away from the founder's famous investment-heavy model to focus on a 'fashion-first' strategy through high-profile acquisitions like Intime Department Store and French brand Bonpoint.