# Family business

Second‑Generation Strain: Red Bean Posts Deeper Losses as China’s Menswear Market Contracts

Red Bean forecasts a second consecutive annual loss for 2025, reflecting a broader decline in demand for traditional menswear in China. Efforts to reposition the brand and convert franchise stores to direct control have so far been overwhelmed by falling sales and squeezed margins, leaving the company at a crossroads between deeper restructuring or strategic partnership.