# Feitian Moutai
Latest news and articles about Feitian Moutai
Total: 3 articles found
Distilled Deception: Kweichow Moutai Subsidiary Severs Ties Over Predatory Bundling Scandal
Kweichow Moutai’s health wine subsidiary has terminated a partnership with a third-party marketer after a scandal involving the forced bundling of four sub-brand bottles for every one bottle of flagship Feitian Moutai. The move highlights Moutai's ongoing struggle to protect its brand prestige from unauthorized 'parasitic' marketing tactics that mislead high-net-worth investors.
Moutai’s Double-Edged Hike: Why China’s National Liquor is Defying a Souring Market
Kweichow Moutai has ended an eight-year price freeze by raising the retail price of its flagship Feitian liquor to 1,539 RMB. The move aims to reclaim profit from distributors and curb market speculation while signaling the brand's unique resilience in a struggling economy.
Liquid Gold: Moutai Breaks Eight-Year Silence with Strategic Price Hike
Kweichow Moutai has increased the retail price of its flagship liquor to 1,539 RMB, marking its first such adjustment since 2018. The move aims to reclaim profit margins from the secondary market and signals confidence in high-end consumption despite economic challenges.