# Feitian Moutai
Latest news and articles about Feitian Moutai
Total: 2 articles found
Business
Moutai’s Double-Edged Hike: Why China’s National Liquor is Defying a Souring Market
Kweichow Moutai has ended an eight-year price freeze by raising the retail price of its flagship Feitian liquor to 1,539 RMB. The move aims to reclaim profit from distributors and curb market speculation while signaling the brand's unique resilience in a struggling economy.
SoBiz2026年3月31日 10:29
#Kweichow Moutai#Feitian Moutai#Baijiu Industry
Business
Liquid Gold: Moutai Breaks Eight-Year Silence with Strategic Price Hike
Kweichow Moutai has increased the retail price of its flagship liquor to 1,539 RMB, marking its first such adjustment since 2018. The move aims to reclaim profit margins from the secondary market and signals confidence in high-end consumption despite economic challenges.
SoBiz2026年3月31日 03:58
#Kweichow Moutai#Luxury Goods#Chinese Economy