# Filial Piety

The Bursting of the Afterlife Bubble: China’s ‘Funeral Moutai’ Faces a Grim Reality

Fu Shou Yuan, China’s leading funeral services provider, is facing a severe financial crisis as burial plot prices and sales volumes collapse. The downturn reflects a significant cultural and economic shift as China's middle class moves away from extravagant traditional burials toward affordable and eco-friendly alternatives.