# Flash Charge

BYD’s Premium Gambit: The Denza N9 and the High-Stakes Battle for China’s Luxury SUV Market

BYD's premium brand Denza is launching the N9 flagship SUV to compete with Li Auto and Huawei in the high-end market. Featuring ultra-fast 'Flash Charge' and advanced autonomous driving tech, the N9 represents BYD's strategic pivot from mass-market dominance to luxury technology leadership.