# Frost & Sullivan

The Death of the Link: How Generative Engine Optimization is Rewriting China’s Digital Brand Playbook

As AI-driven search begins to replace traditional engines, brands in China are pivoting toward Generative Engine Optimization (GEO) to maintain visibility. The shift emphasizes factual accuracy and 'trust-based' data over traditional SEO tactics, creating a new multi-billion-dollar industry centered on AI-mediated reputation management.