# GAC Trumpchi

GAC Trumpchi’s Hybrid Offensive: Rethinking the MPV and the Dealership Model

GAC Trumpchi has launched two new PHEV MPV models, the M8 and E8, while reporting a 16% sales increase for early 2024. The company is undergoing a major structural reform, adopting a 'Business Unit' model and a user-first philosophy to compete in China's aggressive NEV market.