# GMV
Latest news and articles about GMV
Total: 2 articles found
Ex-Actor Li Yapeng Clears Pu'er Tea Inventory with a Single 6‑Hour Livestream — 160 Million Yuan in Sales and a Philanthropic Twist
Li Yapeng’s six‑hour Douyin livestream on January 30 generated 160 million yuan in GMV, set a record for a Pu'er tea special, and attracted more than 40 million total views. The event accelerated inventory clearance for the tea sector, boosted Li’s follower base past 10 million, and intersected with his pledge to donate livestream proceeds amid a hospital funding controversy.
Profit Turnaround for Oriental Selection, but Dong Yuhui’s Shadow Looms Large
Oriental Selection has returned to profit after a turbulent year, driven mainly by steep cost‑cuts and a shift to self‑operated goods, prompting a strong stock market reaction. Yet its recovery is fragile: GMV remains below prior peaks, app membership has declined and the company still depends heavily on Douyin traffic while former anchor Dong Yuhui’s independent operation soars.