# Gen Z Trends

The Momager as Matriarch-Deity: Why China’s Disillusioned Youth Are Turning to Kris Jenner

Young Chinese netizens are adopting Kris Jenner as a digital 'God of Wealth' to 'manifest' success amidst economic uncertainty. This shift reflects a move away from traditional meritocratic values toward a pragmatism that admires Jenner’s ruthless business acumen and empire-building.