# Ghost Shops

Pinduoduo’s Brutal Reckoning: Massive Fines, Violent Resistance, and the Struggle to Pivot

Pinduoduo has been hit with a historic 1.52 billion yuan fine for harboring 'ghost shops' and physically obstructing government investigators. The scandal breaks as the company faces a dramatic slowdown in growth and a difficult strategic pivot toward high-quality, self-branded retail.