# Going Global

The New Cool: Chinese Brands Pivot to Address Europe’s Climate Crisis and Global Growth

Chinese manufacturers are leveraging Europe's extreme heatwaves and a robust 'Going Global' strategy to dominate the household appliance market and expand industrial footprints in Southeast and Central Asia. From record-breaking AC sales to large-scale robotic deployments in Malaysia, the trend highlights a maturing export model focused on high-tech integration and localized solutions.