# Gong Yu
Latest news and articles about Gong Yu
Total: 2 articles found
The Solo Studio: iQIYI’s AI Gambit to Decentralize Chinese Cinema
iQIYI has unveiled 'Na Dou Pro,' an AI-driven suite designed to enable 'one-person film crews' and decentralize professional content creation. This strategic pivot aims to lower production costs and empower independent creators, potentially reshaping the power dynamics of the Chinese entertainment industry.
Digital Doppelgängers: iQIYI’s AI Talent Library Sparks a Rights Revolution in China
iQIYI's launch of an 'AI Artist Library' has sparked a major controversy in China as high-profile actors deny participation and legal experts warn of personality rights violations. The move reflects the streaming giant's attempt to use generative AI to lower production costs amidst financial pressure, even as talent and audiences push back against the commodification of digital likenesses.