# Guyue Longshan

Vying for the Last Drop: China’s Yellow Wine Giants Fight for Survival in a Shrinking Market

China's yellow wine industry is witnessing a dramatic power shift as Kuaijishan overtakes traditional leader Guyue Longshan in profit through aggressive digital marketing. Despite this, the sector faces structural decline, with high marketing costs and a shrinking consumer base turning the competition into a zero-sum game of survival.