# Han Han

China’s 2026 Spring Festival: Films, Long Series and AI-Driven Short Dramas Square Off for Holiday Audiences

China’s nine-day 2026 Spring Festival has prompted a crowded content race among films, long TV dramas and short-form series, with early figures showing presale box office roughly half last year’s pace and ticket prices falling. While traditional tentpole films still lead presales, platforms are aggressively promoting AI-assisted short dramas and conservative co-financing models are reshaping risk allocation across the industry.