# Heavy Asset Strategy

Richard Liu’s Heavy-Asset Gambit: Can JD.com Tame China’s $700 Billion Home Renovation Wild West?

JD.com has launched a comprehensive self-operated home renovation service, shifting from a platform model to a heavy-asset strategy that includes direct management of 5,000 workers and AI-driven design. This move aims to standardize China's fragmented $700 billion renovation market by leveraging JD’s supply chain and brand trust to eliminate hidden costs and quality issues.