# Hu Jiajia

From Retail Crown to Cash Crunch: Can Metersbonwe Stage a Comeback?

Metersbonwe, once a Chinese retail heavyweight, posted a worsening 2025 outlook and mounting quarterly losses despite founder Zhou Chengjian’s return and high-profile livestreaming. Repeated share sales by the controlling shareholder have provided temporary liquidity but highlight chronic cash‑flow and strategic failures; a meaningful recovery will require deep operational and brand reinvention.