# Hurun Rich List

Cash Walls and Condo Giveaways: How Chinese CEOs Are Turning Year‑End Bonuses into a Corporate Welfare Brand

Two high‑profile Chinese private firms have used extravagant year‑end giveaways and an institutionalised employee welfare network to bind staff loyalty and burnish reputations. The practices reflect a broader trend of private companies assuming social‑welfare roles amid competition for talent, with implications for inequality, corporate governance and regulatory scrutiny.