# IP Strategy

The End of the Wanda Empire: How a Financial Analyst Reclaimed China’s Cinema Throne

Wanda Film's rebranding to Ruyi Film marks the definitive exit of Wang Jianlin from his cinema empire, handing control to financier Ke Liming. Under new leadership and with Tencent's backing, the company is shifting from a traditional movie theater model to an integrated IP and retail entertainment ecosystem.