# Image Processing

Software’s Great Consumption: How Meitu is Navigating the Existential Threat of AI Agents

Meitu, China's leading photo-editing giant, is pivoting its strategy as AI agents threaten to make traditional apps obsolete. By opening its proprietary imaging tools to the broader AI ecosystem and shifting to an API-led 'Token' revenue model, the company seeks to become an essential 'skill' within the new AI infrastructure rather than a standalone destination.