# Japanese Brands

Latest news and articles about Japanese Brands

Total: 2 articles found

Food delivery drivers on scooters gather at night for dispatch in an urban setting.

Sushi Stacks and Sticky Plates: The High Cost of Sushiro’s Viral Success in China

Sushiro, the popular Japanese conveyor-belt sushi chain, is facing a severe PR crisis in China after health inspectors in Hangzhou found pervasive hygiene failures. Despite high profits and rapid expansion, the brand's low-cost, high-volume model is under fire for failing to maintain basic food safety standards.

SoBiz2026年5月23日 05:53

#Sushiro#Food Safety#China Business

Street vendor in Guilin, China, grilling skewers in a bustling market setting.

Business

Ten Out of Ten: Why Japan’s ‘Queue King’ is Failing China’s Food Safety Tests

Japanese sushi giant Sushiro has been fined in Hangzhou after inspectors found consistent hygiene failures, including dirty plates and unlicensed food production. The incident highlights a growing tension between the brand's aggressive expansion in China and its ability to maintain quality control.

NeMo2026年5月20日 12:53

#Sushiro#Food Safety#China Expansion