# Jia Zhi

The Influencer Trap: China’s Mutual Fund Industry Grapples with the Cost of ‘Traffic’

Green Fund Management leveraged a social media influencer to grow a near-defunct fund by 560 times in under two months, highlighting a shift toward 'fan-finance' in China. The move has sparked intense debate over regulatory boundaries, ethical conflicts in fee structures, and the dangers of prioritizing marketing traffic over investment performance.