# Jia%20Guolong
Latest news and articles about Jia%20Guolong
Total: 15 articles found
Muted on Weibo: Xibei’s CEO and Critic Luo Yonghao Silenced as Pre‑made Food Row Reignites
A renewed online confrontation between Xibei founder Jia Guolong and critic Luo Yonghao led to both of their Weibo accounts being muted, spotlighting the deep reputational damage suffered by Xibei after allegations about reliance on central‑kitchen processing. The dispute highlights a wider problem: regulatory definitions of "pre‑made" food have not translated into consumer understanding, leaving firms exposed to trust shocks and prompting calls for clearer, consumer‑facing standards.
Xibei’s Retreat: How a Viral Roast Exposed Deeper Faultlines in China’s Casual‑Dining Sector
Xibei has closed about 120 stores and faces losses surpassing 500 million yuan after a trust crisis over its use of pre‑prepared ingredients was amplified by a viral post from internet personality Luo Yonghao. The shutdowns reflect deep structural pressures in China’s casual‑dining sector — high rents, falling per‑meal spending and fragile brand trust — rather than a single cause.
How a Public Feud and Hardline Founder Pushed Xibei From IPO Hope to Cash Burn
Xibei’s founder‑led confrontation with online critics and a string of emotionally driven operational moves have coincided with steep closures, large losses and damaged investor confidence. The company’s heavy couponing, labour cost increases and disrupted supply chain have burned cash without restoring customer trust, leaving its IPO ambitions in jeopardy.