# Jian Jun

The Deflation of China’s ‘Beauty Premium’: Imeik and the Cooling of the Aesthetic Economy

Imeik Technology, once a titan of China's medical aesthetics market, has seen its valuation collapse by 80% amid its first-ever decline in both revenue and profit. The company's struggles highlight a broader transition in Chinese consumption as 'involution' and price sensitivity replace the high-margin growth of the previous decade.