# KTV
Latest news and articles about KTV
Total: 2 articles found
Can AI Rescue China’s KTV? Gamified Scoring and Synthetic MVs Reboot an Old Nightlife
China’s KTV chains are investing heavily in AI to revive a flagging industry: real-time scoring, AI coaching and synthetic music videos aim to attract younger customers and cut costs. The result is a commercial uptick driven by gamified rewards, but also a cultural clash as cold metrics and monetised fixes collide with the convivial, emotional core of karaoke.
Paying to Be Judged: Can AI Rescue China’s Fading KTV Scene?
China’s KTV chains are deploying AI scoring, coaching and synthetic music videos to revive a shrinking industry, with major investments from leading operators. The technology attracts customers with gamified rewards and cost-saving AI MVs, but it also provokes backlash over cold, intrusive judging, diminished emotional experience and ways for users to game the system.