# Kwak Noh-jung

The Decade of Scarcity: Why SK Hynix Sees No End to the Global Memory Crunch

SK Hynix CEO Kwak Noh-jung predicts that the global memory chip shortage will extend until 2030, driven by the massive resource demands of the AI boom. This structural shift is forcing industries to move away from spot-market buying toward long-term supply security as High Bandwidth Memory (HBM) production cannibalizes traditional chip capacity.