# Li Bin

NIO’s First Lady Goes On Air: Podcasting, Personal Brands and Corporate PR in China

Wang Yizhi, wife of NIO founder Li Bin and a former CCTV anchor, has launched a documentary-style podcast focused on women’s stories. Her move echoes similar efforts by other high-profile business spouses and coincides with improving financial signals at NIO and the broader Chinese podcast boom, highlighting how personality-driven content is becoming part of corporate communications strategies in China.

SoBiz2026年2月11日 08:34

#NIO#Wang Yizhi#Zhang Zetian

Four women browsing clothes and items at an indoor swap party, focused on sustainable living.

Business

NIO’s Long Shot: Profitability This Year and a 5‑Million‑Unit Dream by 2035

NIO’s CEO Li Bin has set bold targets: achieve non‑GAAP profitability in 2026 and sustain 40–50% annual growth toward a 2035 ambition of 5 million vehicles. To reach these goals the company will sharpen R&D spending, expand its battery‑swap and retail footprint, and reorganise around customer‑centric business units to improve efficiency and resource allocation.

NeTe2026年2月11日 02:24

#NIO#Li Bin#battery swap