# Li Xiang
Latest news and articles about Li Xiang
Total: 2 articles found
Li Auto Recasts the Car as a Robot with New L9 — A Decade in the Making
Li Xiang announced that Li Auto’s next-generation L9 will be marketed as an ‘‘embodied-intelligence’’ robot, turning the vehicle into an active, personalised partner. The claim signals a strategic move from product to platform but will require heavy investment in sensors, compute, software and regulatory compliance to be realised.
Li Auto’s Big Bet: From Electric SUVs to Humanoid Robots and the Push for ‘Embodied Intelligence’
Li Xiang told Li Auto staff that the firm will evolve from an electric‑vehicle maker into an "embodied intelligence" company, pursuing base models, inference chips, an OS and humanoid robots. The strategic shift reflects investor pressure for higher‑margin AI products, recruitment of robotics talent, and significant technical and regulatory hurdles ahead.