# Li Xiang
Latest news and articles about Li Xiang
Total: 8 articles found
Form Over Fortune: Li Auto’s Design Chief Doubles Down on the Polarizing MEGA
Li Auto’s design chief, Na Jia, defended the controversial MEGA MPV as a success for the brand's 'Future Icon' identity, despite significant market backlash and poor sales. He dismissed claims of being a 'yes-man' to CEO Li Xiang, emphasizing a shared desire to innovate within the luxury EV space.
The Gloves Come Off in Beijing: VW and Li Auto’s Public Spat Highlights the Brutal Realities of China’s EV Market
A public confrontation between the CEOs of Li Auto and SAIC-Volkswagen at the Beijing Auto Show signals intensifying competition in China’s premium EV sector. The dispute centers on the validity of extended-range technology and whether marketing savvy or engineering depth will define the next generation of Chinese motoring.
Digital Mercenaries: Li Auto’s CEO Declares War on the ‘Dark Side’ of China’s EV Market
Li Auto CEO Li Xiang has launched a high-profile legal and public relations offensive against what he describes as organized 'black water armies' targeting his company. The dispute, centered on aggressive comparisons between Li Auto and a new Dongfeng Nissan SUV, underscores the increasingly toxic and litigious nature of competition in China’s saturated EV market.
EV Guerrilla Warfare: Li Auto Accuses Dongfeng Nissan of 'Black PR' as Market Rivalry Turns Toxic
Li Auto has accused Dongfeng Nissan of orchestrating a coordinated online smear campaign, highlighting the increasingly aggressive 'Black PR' tactics in China’s saturated electric vehicle market. The dispute comes amid a broader government crackdown on industry 'online chaos' as manufacturers face desperate competitive pressures.
Clean Energy, Dirty Tactics: Li Auto and Dongfeng Nissan Clash in China’s ‘Black Water’ PR War
Li Auto has launched legal action against alleged 'black water army' smear campaigns, implicitly targeting Dongfeng Nissan, signaling a new phase of regulatory and legal conflict in China’s hyper-competitive EV market.
Li Xiang Dials Down the Growth Fever: Li Auto’s Year of Fixes, Not Expansion
Li Auto reported substantial year‑on‑year profit and revenue declines for 2025 and has set a more modest growth target of just above 20% for 2026. CEO Li Xiang has launched operational changes — a partner store model, network rationalisation and AI initiatives — and emphasises 2026 as a year of repair and strategic repositioning rather than aggressive scale‑up.
Li Auto Recasts the Car as a Robot with New L9 — A Decade in the Making
Li Xiang announced that Li Auto’s next-generation L9 will be marketed as an ‘‘embodied-intelligence’’ robot, turning the vehicle into an active, personalised partner. The claim signals a strategic move from product to platform but will require heavy investment in sensors, compute, software and regulatory compliance to be realised.
Li Auto’s Big Bet: From Electric SUVs to Humanoid Robots and the Push for ‘Embodied Intelligence’
Li Xiang told Li Auto staff that the firm will evolve from an electric‑vehicle maker into an "embodied intelligence" company, pursuing base models, inference chips, an OS and humanoid robots. The strategic shift reflects investor pressure for higher‑margin AI products, recruitment of robotics talent, and significant technical and regulatory hurdles ahead.