# Li Yanhong

Baidu Goes All‑In on AI After ¥16.2bn Write‑Down and 76% Profit Collapse

Baidu’s 2025 results exposed the costs of an urgent pivot: revenue slipped and net profit collapsed 76%, driven largely by a ¥16.2bn write‑down of obsolete compute assets. The company is reallocating around AI — reporting a fast‑growing ¥40bn AI new business — but faces intense competition, uncertain unit economics and the challenge of replacing evaporating search‑ad revenue.