# Live-streaming
Latest news and articles about Live-streaming
Total: 4 articles found
Cleaning the Feed: Douyin E-Commerce Ramps Up War on Counterfeits to Secure Consumer Trust
Douyin E-commerce has intensified its crackdown on counterfeits, penalizing over 12,000 accounts and intercepting hundreds of thousands of infringing videos. The move reflects a strategic shift toward platform integrity as ByteDance seeks to attract premium brands and stabilize its retail ecosystem.
China Tightens the Screws on Live-Streaming’s Digital Bounty
China's cyberspace regulators have issued a comprehensive new directive to strictly control live-streaming tips, including mandatory spending limits and a ban on rankings based purely on donation amounts. The policy focuses heavily on minor protection and creates a direct link between behavioral violations and the suspension of monetization privileges.
Milk and Innuendo: The Fall of a Chinese 'Time-Honored' Dairy Brand in the Live-Streaming Jungle
Tianjin Haihe Dairy has terminated its relationship with a third-party distributor after a viral live-stream used sexual innuendo to sell milk. The scandal has sparked a national debate over the lack of oversight in live-stream e-commerce and the reputational risks facing China’s legacy state-owned brands.
The Cracks in the Pedestal: China’s ‘Intellectual’ Live-streamer Faces a Crisis of Faith
China's leading 'intellectual' live-streamer, Dong Yuhui, is facing a severe trust crisis after a CCTV investigation exposed a flagship product as a fraudulent 'Australian' brand. The scandal, combined with prior supply chain failures and a slow PR response, has triggered regulatory scrutiny and a significant loss of followers.