# Live-streaming

The Cracks in the Pedestal: China’s ‘Intellectual’ Live-streamer Faces a Crisis of Faith

China's leading 'intellectual' live-streamer, Dong Yuhui, is facing a severe trust crisis after a CCTV investigation exposed a flagship product as a fraudulent 'Australian' brand. The scandal, combined with prior supply chain failures and a slow PR response, has triggered regulatory scrutiny and a significant loss of followers.