# Localization

Volkswagen’s Long Road Back: The German Giant Reimagines Itself for a Sinocentric EV Era

Volkswagen is launching its most aggressive EV offensive in China to date at the 2026 Beijing Auto Show, while simultaneously lowering its long-term sales targets. The company is shifting from a global-standard strategy to a highly localized approach, utilizing partnerships with Chinese tech firms to fix its software deficits.