# Logitech

Logitech’s 'Dog' Faux Pas: When Meme Marketing Turns into Brand Arrogance

Logitech China is facing a severe backlash after a marketing video insulted price-sensitive consumers, revealing deep-seated issues in its third-party management and corporate ethics. The incident highlights the dangers of 'outsourcing' brand values to local operators who prioritize viral engagement over consumer respect.

NeTe2026年3月27日 08:58

#Logitech#China Market#Consumer Rights

A detailed shot of a rugby ball on a green sports field, perfect for sports equipment themes.

Technology

Logitech’s China Blunder: Swiss Peripherals Giant Scrambles to Calm Consumers After Insulting Ad

Logitech China issued a formal apology after an outsourced marketing agency posted a video insulting consumers, a move that threatens to derail the brand's recent recovery in its second-largest global market.

NeTe2026年3月27日 02:29

#Logitech#China#E-sports