Latest news and articles about Lunar New Year promotion
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Alibaba’s Qianwen launched a ¥3 billion Lunar New Year promotion that hands every user a 25-yuan no-threshold voucher and rewards referrals with additional coupons, leveraging integrations into Taobao Flash Buy, Fliggy and Amap to promote AI-enabled, one-sentence shopping. The campaign aims to convert holiday-driven trial into habitual, AI-mediated commerce, but presents operational, competitive and regulatory risks.
