# MacBook

Apple’s M5 MacBooks: AI Muscle Up, Starter Storage Cuts — A Pricing Play to Absorb Rising Memory Costs

Apple’s new M5 MacBooks deliver significant on‑device AI and GPU performance gains enabled by TSMC’s SoIC‑MH packaging, while the company has raised base storage and retail prices by cutting lower‑capacity SKUs. The strategy appears designed to absorb rising NAND and DRAM costs, protect margins and push more customers toward higher‑priced configurations.

NeTe2026年3月3日 17:00

#Apple#M5#MacBook

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Technology

Apple Goes For Volume: iPhone 17e and a $699 MacBook to Lead March Spring Event

Apple’s March 4 spring event will introduce a budget iPhone 17e and a lower‑priced MacBook, both designed to expand Apple’s reach in price‑sensitive markets. Key changes include Dynamic Island on the 17e, A19 silicon and MagSafe for the lower tier, and an A18 Pro‑powered MacBook at an aggressive ~$699 price point.

NeTe2026年2月16日 18:25

#Apple#iPhone 17e#MacBook