# Marketing

Jensen Huang’s Trillion-Dollar Appetite: The Nvidia CEO’s Unlikely Reinvention as a Beijing Street Food Icon

Nvidia CEO Jensen Huang's casual visit to Beijing's Nanluoguxiang has triggered a massive marketing frenzy, with local vendors using his image to sell everything from tea to traditional snacks. Despite his billionaire status, Huang's 'accidental endorsements' have driven massive sales spikes and turned him into a pop-culture symbol of prosperity in China.