# Marketing Backlash

Disinfecting the Brand: Dettol Faces Backlash in China Over Sexist 'Purity' Advertising

Dettol is facing a significant PR crisis in China after a clothing disinfectant advertisement used sexist language regarding women's sexual history. The backlash highlights the growing sensitivity of Chinese consumers toward gender-based stereotypes and the risks of using regressive cultural tropes in modern marketing.